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LINKBUILDING FOR A SUCCESSFUL SEO STATEGY


Importance of backlinks



Backlinks are useful for successful SEO strategy because they are highly effective ranking factors that increase your website’s credibility.

When someone links to your website, they are giving a signal for search engines to recognize you as a related source of content. Surveys say that an increase in organic traffic is correlated with the number of backlinks. 

Before the backlinks were used as the primary ranking factor.As a result using of  black-hat SEO strategies to boost SERP ranking increases

When Google caught on to these blck hat techniques, they updated the algorithm to assess the ‘quality’ of the link more than the quantity of backlinks.

You need to conduct a backlink analysis to know which quality of backlinks are used by your competitors.

What Is Backlink Analysis?

 

If your website has related backlinks, they can help you build authority to your domain and also improve your  website ranks in search engine results pages. 

Now a backlink analysis comes into role. It will allow you to see which sites are linking to your content, and also helps in identifying spammy links that can affect the performance of your website.

Checking backlinks that your competitor sites are using is a good idea.Now we know why backlinks are important for SEO.These are the steps to integrate a backlink analysis strategy into your website’s technical SEO workflow.

Incorporating Backlink Analysis In Your SEO Strategy

Follow the below steps to perform accurate backlink analysis


Examine All Your Website’s Links

 

You need a backlink analytical tool to inspect all the outgoing links of your website.OnCrawl offers a highly advanced SEO dashboard that displays all your backlink information on a centralized control panel. On the other hand, its InRank feature lets you know of your website’s internal links as you estimate the popularity of each link.

With OnCrawl, you can collect all this and other crawl data as well as log files to assess the correlation between your backlinks and organic visits. 

 

Evaluate The Backlink Profile

 

Once you have gathered all your backlink data in one place, analyze the links as a whole to determine the strength and weaknesses of your entire backlink profile.

In addition to telling you where your links are coming from, a backlink analysis can also help you know link issues, and manage your backlink profiles.

It is good to have high domain authority backlinks–ignore ones with no influence at all.

 

Disavow Bad Links

Identifying and removing the spammy backlinks is the best idea.

Collect these bad links and pin them in a file and send it to Google directly, so your rank remains unaffected when they are penalized by the search engine.


Conduct A Competitor Backlink Analysis


Start researching your competitors and make a list with their names on it. Next, note the number of backlinks each site has by using a backlink analytical tool.

Build Links With A Clean Backlink Profile


By comparing your competitors backlink profile with your backlink information you will find some common links or domains between them.


Once you acquire them for your website. Check the domain authority of unique links and boost your SERP rankings by incorporating them into your website’s SEO strategy.

In Conclusion

All in all, backlink analysis is a important aspect of your SEO strategy that must be performed periodically to ensure your rankings remain consistently high in search engine results page.




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